MDD Voices | Ambassador Story: Urs Felber on 25 Years of Vision, Partnership, and Progress

As MDD celebrates its 25th anniversary, we are taking a moment to highlight the people who have shaped our journey — the clients, partners, colleagues, and friends who make MDD what it is today. With the launch of our MDD Voices video series, we want to tell their stories in their own words: authentic, candid, and insightful.

In each story, we share perspectives on what drives better reporting outcomes: trusted collaboration, structured workflows, and continuous digital evolution.

In this Ambassador Story, Urs Felber reflects on his unique role since the company’s founding. He shares what it means to be part of MDD’s journey from the very beginning, and how vision, trust, and a willingness to pioneer new paths have shaped both the company and the broader reporting landscape.

Urs describes his professional path — from leading a major system integration company in the media and graphic industries, to becoming a trusted advisor and MDD Ambassador. His connection to MDD began through personal relationships and early collaborations, helping to deliver hardware and software solutions as MDD was founded.

Over 25 years, Urs has witnessed MDD’s evolution firsthand: from initial system builds to a mature, market-ready product that supports complex reporting needs for companies and demanding stakeholders.

A recurring theme in Urs’s story is the importance of having a vision. He recalls early conversations about XBRL and digital reporting, where MDD’s founder Armin consistently looked ahead, anticipating trends and pushing boundaries — sometimes years before the market was ready.

This pioneering spirit, Urs notes, is not always easy. It requires resilience, openness to setbacks, and the courage to pursue new ideas even when others are skeptical. But it’s also what makes MDD successful: being ahead of the curve, supporting clients with new technologies, and building trust through consistent delivery.

Urs emphasizes the value of constructive dialogue and mutual learning. Over the years, he and Armin have exchanged ideas, challenged each other, and found ways to integrate both standard solutions and custom developments. This balance — between industry standards and innovative approaches — has helped MDD stay relevant and responsive to changing requirements.

He also highlights the importance of reliability, especially during reporting season, when the stakes are high and clients depend on seamless execution.

Reflecting on MDD’s 25-year journey, Urs points to the need for ongoing renewal. He encourages MDD to continue embracing new trends, to recognize when it’s time to hand over leadership to new talent, and to ensure the company’s long-term future through thoughtful succession.

His closing wish: that MDD remains curious, visionary, and committed to quality — just as it has for the past quarter-century.