As part of MDD’s 25th anniversary, our MDD Voices series highlights the people behind successful corporate reporting.
MDD
Partnership
Corporate Reporting
As MDD celebrates its 25th anniversary, we are taking a moment to highlight the people who have shaped our journey — the clients, partners, colleagues, and friends who make MDD what it is today. With the launch of our MDD Voices video series, we want to tell their stories in their own words: authentic, candid, and insightful.
In each story, we share perspectives on what drives better reporting outcomes: trusted collaboration, structured workflows, and continuous digital evolution.
In this Client Story, Bettina Järsvall and Robin Rickenbacher from Swiss Life share their experience working with MDD — and what reliable collaboration, responsiveness, and shared process understanding mean in the reality of corporate reporting.
Corporate reporting is rarely linear. Deadlines tighten, requirements evolve, and coordination across teams becomes increasingly complex. For reporting teams, this means balancing accuracy, governance, and speed — often under significant pressure.
In the conversation, Bettina and Robin describe how important it is to have a setup that holds up in these critical phases. Clear structures, defined workflows, and dependable collaboration help create stability — especially when timelines are short and expectations are high.
One theme comes through very clearly: reliability. Knowing that support is available when it matters most creates calm in the process. Whether questions arise early in the morning, late in the evening, or during particularly intense phases, having a partner who is responsive and prepared makes a tangible difference.
This reliability doesn’t just support execution — it gives reporting teams the confidence to focus on content and quality, rather than worrying about whether the process itself will hold.
A project that Robin highlights is the Swiss Life Quick Report — a focused digital format designed to present the key messages of the annual report in a clear and concise way.
Developed collaboratively from start to finish, the Quick Report shows how structured digital reporting can support new formats while maintaining consistency and quality.
Another important aspect of the collaboration is continuity. Working with familiar contacts over multiple reporting cycles helps teams develop a shared rhythm. Processes become more efficient, coordination improves, and room opens up for constructive dialogue.
Bettina and Robin describe this collaboration as a continuous exchange — a “ping‑pong” of ideas, suggestions, and improvements. This back‑and‑forth helps refine processes year after year and leads to more efficient and robust outcomes.
The MDD Voices interviews show what reporting really looks like: not just numbers and chapters, but people, conversations, decisions, and teamwork. They offer a human perspective on the challenges and learning moments behind every annual report.
We are proud to share this Client Story with Swiss Life. It highlights how reliability, responsiveness, and collaborative processes help reporting teams navigate complexity — and continuously strengthen digital corporate reporting over time.